For Lou-Adriane Cassidy, Québec chanson feels less like a fixed tradition than something still in motion. Her music draws from a lineage of lyrical ambition, emotional theatricality, and carefully constructed songwriting, while quietly resisting the idea that those traditions should remain untouched. There is grandeur in her work, but also friction, songs that stretch toward beauty while making room for contradiction, tension, and emotional excess.
Since the beginning of her career, the singer-songwriter has approached records as complete worlds rather than loose collections of songs. Without being concept albums in a strict sense, her projects move with an internal logic, guided by recurring ideas, emotional textures, and a sense of atmosphere that makes each record feel fully inhabited. Songs are built to speak to one another rather than exist in isolation.
At a moment when music is often designed for speed and instant reaction, Cassidy continues to lean toward complexity, nuance, and repetition. Her songs invite listeners back rather than giving everything away immediately. For Cassidy, making music seems less about chasing clarity than responding to instinct, reacting to culture, challenging what feels outdated, and preserving space for emotional ambiguity.
You’re part of a generation of artists taking Québecois music in a different direction. Do you see that as a natural evolution, or a calculated reinvention?
Both at once. You can’t separate Québec's culture from its history, and we don’t necessarily control the currents that move through a particular era. I can react to them, though, and that’s very much how I create, by trying to embody what feels missing, opposing what feels outdated, and bringing back what feels lost.
So I’d say it’s very intentional, maybe even calculated, but I’m also part of a larger history, and I believe every artist contributes to its evolution, either through rupture or continuity.
Your albums, while not necessarily concept records, feel carefully built as complete worlds. Is it important to you to still defend the album as a format?
It’s not necessarily a battle or even a dilemma. When I start imagining an album, I think about themes, atmospheres, or references before I even begin writing. For me, that’s the only way to stay coherent and relevant. I struggle to write songs without a guiding thread, and I absolutely need to define the universe before I begin composing, so I’d say the album format is necessary for me.
Your songs are often deeply intimate, yet they expand onstage into something much larger. How do you move from something personal to something shared with an audience?
To me, those things aren’t incompatible at all. It’s actually very beautiful because it transforms moments of deep solitude into communion. Some songs that were very difficult for me to write because they dealt with sensitive and personal subjects have become moments of sharing and light during shows. I’m thinking specifically of Dis-moi dis-moi dis-moi. A song that started as a desperate cry from the heart eventually became, over time onstage, a victorious moment of celebration.
At a time when music is often consumed quickly, do you think about the way people listen to your songs?
I imagine my music is a small rebellion against that because I like making music that asks something of the listener. I love pop music and accessibility, and I don’t want to be hermetic at all, but I can’t stop myself from incorporating melodic, rhythmic, or harmonic surprises into my songs. I like when a song takes several listens before all of its secrets reveal themselves.
You’ve developed a writing style that feels distinctly your own. When you write, are you searching more for truth, beauty, or precision?
I’m not looking for truth at all when I write. Creation feels like a space where that doesn’t really matter. Above all, I want my writing to be evocative. One very delicate balance is not privileging sound at the expense of meaning, or vice versa. I compose alone, but I write lyrics with Alexandre Martel. We each have different priorities and regulate one another. When one of us feels the other is losing precision in favour of sonics, or the opposite, we bring each other back into focus. It’s a fine line.
Artists today are often expected to constantly explain themselves and stay visible. How do you navigate that relationship to visibility?
On social media, I try to approach it like a game and keep it instinctive. It’s a way to protect myself and make sure my value isn’t entirely defined by that. I’m fairly comfortable with the idea of being visible. For me, it’s part of the work and another form of expression, like music. I care that it all feels coherent. As for the constant need to explain myself, sometimes it frustrates or even overwhelms me. I try to remember that I don’t owe an answer to every question and that I’m the captain of my own ship.

After projects that feel so fully realized, how do you know when a new cycle is beginning? Does it start with a sound, an image, a lyric, or something more instinctive?
It’s very instinctive, yes. Sometimes after watching a film or hearing a song, I get this indescribable feeling somewhere between frustration, consuming ambition, and vague inspiration. That’s often the sign that I’ll soon need to start writing, or at least begin imagining something more concretely.
Future of Music is about artists shaping what comes next. Do you feel like your role is to continue something, transform it, or push it somewhere new?
Like I said earlier, I feel part of a lineage, so there’s continuity there, but I also want to help move things elsewhere through transformation. So all three.
What do you think Quebec music will need most in the years ahead?
Ambition. I want artists to allow themselves more and aspire to more. I want us to trust ourselves more, even at the risk of getting things wrong, and to put our humanity forward. I hope we never settle and that we pursue big ideas. I wish more, and better, for all of us.








Holzman and Hughes at the Lincoln Memorial Reflecting Pool.Courtesy of Ekko Astral
Holzman and Hughes in Brooklyn, May 2026.Griffin Lotz for Rolling Stone



There’s no immediate resolution in any of this. There’s no surrender either — and a lot of great escape. White’s slide guitar in “Dollar Bill” sounds like a National Steel on steroids until the solo, when it turns into what seems like a theremin gone postal. “I Can’t Believe What I’m Hearing” has a great pop-wise chorus closer to the Pretty Things than Son House. And don’t miss White’s wry aside to the White Stripes’ old creation myth in the second verse of “G.O.D.,” on the way to the real business at hand. “Well, it’s the beginning of the world now,” he declares at the song’s end. “Let’s do it all over again.”

Jay-Z has turned the 30th anniversary of his classic debut album into a major marketing event
Jay-Z Knows the Past Still Pays
There’s a pleasant absurdity to the advertisements for JAŸ-Z30 that are currently found across New York’s subway tunnels. Their dramatic imagery — a stark black backdrop pierced through the center with a pair of hands, presumably Jay’s, fixed into the famous Roc diamond — invites a kind of religious authority that feels a touch ironic for anyone who’s old enough to remember all types of handwringing over those very hand symbols only a few years ago. And maybe that’s the point. By now, nostalgia’s grip extends layers deep. So much so that you could find yourself waiting for the train, reminiscing on the days when people still made jokes about the so-called Illuminati.
Jay-Z’s months-long campaign commemorating the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint has indeed resurfaced the rapper-turned-mogul’s success story. Reasonable Doubt, released in 1996, positioned Jay as not only a resonant voice in hip-hop but also in the increasingly lucrative business around it. After major labels passed, the album was released independently through Roc-A-Fella Records and Priority Records, setting the tone for Jay’s career as a business…man.
And in the full-court press campaign around this summer’s anniversaries, culminating in this weekend’s trio of performances at Yankee Stadium, Jay’s business acumen is again at center focus. You’d be forgiven for throwing around buzzwords like “multichannel” or “cross-platform” to describe the slate of festivities. There was a Spotify-backed takeover of the J and Z trains; custom JAŸ-Z30 subway maps and a Google Maps guide; commemorative Brooklyn Public Library cards; and most recently Bowery Station and DUMBO pop-ups with archival footage and merch. (That these Yankee Stadium shows come on the heels of Taylor Swift’s wedding at MSG suggests some sort of mega-rich takeover of cultural institutions, but let’s leave that one for another day.)
The moves come as nostalgia continues to drive a considerable chunk of the music industry’s profits. In an era when old songs can circulate infinitely on streaming platforms, gaining new life in the form of everything from samples to memes, and when superfans are willing to spend on physical goods, limited merch, and live experiences, album anniversaries have become their own product launches. Jay-Z’s Reasonable Doubt campaign is only the splashiest recent example.
No wonder, then, that Beyoncé already appears to be setting the stage for her own run of commemorations for the upcoming 20th anniversary of her album B’Day in September. Over the weekend, she released her first new song in two years, titled “Morning Dew (Donk),” to tease the upcoming reissue. According to Luminate, older music still dominates attention, with only 43 percent of U.S. on-demand audio streams in 2025 coming from tracks released in the previous five years. This is also one reason why vinyl and physical formats have seen renewed value in recent years, with the RIAA reporting that vinyl sold 46.8 million units in the U.S. in 2025, compared with 29.5 million CDs. Luminate says superfans are 20 percent of U.S. music listeners and spend heavily on live events and physical merchandise; 73 percent of these fans purchase physical merch, versus 26 percent of general music listeners.
In today’s industry, having a major anniversary is like having a new product to promote, a way to participate in an already thriving marketplace for nostalgia. The demand is visible well beyond official artist stores: Vintage concert tees now trade as collectibles, with one 1967 Grateful Dead shirt selling at Sotheby’s for $19,300 and rare rap tees treated as wearable archives of hip-hop history. Anniversary campaigns give artists and labels a way to reclaim that energy, turning the secondary market’s appetite for old symbols into new, officially sanctioned products.
Jay-Z’s official anniversary store turns that logic into a menu of objects: a $1,500 collector’s crate, a $300 cassette box, $400 Yankees jerseys, and four-figure varsity jackets. Of course, Jay is far from alone when it comes to legacy acts cashing in on nostalgia. He’s more like one salient example of a much larger wave of artists and promoters marketing anniversary products that includes the Smashing Pumpkins’ Mellon Collie and the Infinite Sadness 30th anniversary super-deluxe edition, My Chemical Romance’s Black Parade stadium tour, and the returned Warped Tour, among many others.
Five years before Reasonable Doubt became the occasion for library cards, pop-ups, collector crates, and stadium spectacle, its 25th anniversary was marked by an NFT. In 2021, Sotheby’s and Roc Nation auctioned a one-of-one Derrick Adams artwork tied to the album, billed as the only official Jay-Z-authorized commemoration of the anniversary. Around the same time, Roc-A-Fella was in court over co-founder Damon Dash’s attempted sale of a Reasonable Doubt-related NFT, a dispute that ended with a judgment making clear that no shareholder could sell or dispose of an interest in the album — including through an NFT — without the company’s authorization.
That ownership question is becoming harder to avoid as music enters the AI era, where the archive is not only something to reissue, exhibit, or sell, but something that can be scraped, modeled, and trained on. Last week, SZA took to Twitter to express frustration with AI music company Suno, notably calling out Diplo by name as one of the company’s investors. “DO NOT GIVE AWAY YOUR VIBRANIUM !!! DO NOT TRAIN AI WITH YOUR GENIUS,” she wrote on Twitter. Her complaint was joined by Kenneth Blume, who said Suno’s workers were “stealing from countless struggling musicians.”
For an artist with a legacy as impactful as Jay-Z’s, the current anniversary boom feel like the latest phase of a longer project of deciding who gets to turn hip-hop history into intellectual property. Jay-Z’s legacy deserves preservation; few catalogs have made a stronger case for it. But the more that preservation arrives through limited-edition objects, auction platforms, luxury merch, and authorized experiences, the more it has to answer a harder question: When does protecting the archive become another way of extracting value from it?