Canadian rapper bbno$ has released a new music video for his latest single titled “round and round”.
The track is produced by longtime collaborator Y2K, known for work with artists like Doja Cat and BTS, and includes co-writing from JBACH, who has credits with Stray Kids and LE SSERAFIM. Built around a looping, high-tempo production, the song focuses on themes of repetition in modern success culture, including questions around performance, identity, and public image.
The music video, directed by Tristan Zammit, extends those ideas visually, with an animated version of bbno$ strolling through a very trippy, alternate version of Canada, where he gets made fun of by passersby and is slap shotted into a net by a giant hockey player, among other things.
The Vancouver-based artist is currently on his Internet Explorer Tour, to support his recent self-titled album across North America and Europe. He'll be back in Canada early next month, when he'll take over the RBC Amphitheater in Toronto on June 5th.
