The Weeknd reçoit les clés de la ville de Toronto

In an interview posted on his YouTube account prior to the release of his seventh album, The Gentlemen’s Club, YG recalled a conversation he had with Kendrick Lamar about the importance of quality control. “I’m telling him about what I was doing, like putting out albums just to get out the deal ’cause my deal [with Def Jam] was fucked up,” he told his interviewer, DJ Hed (YG is now signed with 10K Projects through his 4Hunnid imprint). “[Kendrick] was like, ‘Bro, you ain’t never supposed to do that. You gotta give it your all every time.’”

Indeed, The Gentlemen’s Club signals a renewed focus on building narratives with his distinctively aggressive Bompton persona. It evokes his famed run from over a decade ago, when the rapper rose to stardom with 2014’s My Krazy Life and 2016’s Still Brazy by revitalizing the kind of street-conscious perspectives that the West Coast has long produced, from Ice Cube to the late Nipsey Hussle (who co-starred with YG on his deathless anti-Trump anthem “FDT”). But YG hasn’t scored a major Billboard hit since 2018’s “Big Bank.” His music in recent years has been typified by high-carb, low-nutrition radio bait like “Go Loko,” a bizarre number where he and Tyga shuffle along with Speedy Gonzales-styled accents, and “Toxic,” which lifts Mary J. Blige’s “Be Happy” nearly wholesale. (To be fair, his 2019 “Slide” collaboration with H.E.R. is romantic and enchanting.) In 2025, YG signaled a return to less irrelevant work with “2004,” a startling confession where he reveals he was sexually assaulted at 14 by a woman older than him. “Ever since that day, I’ve never looked at shit the same,” he rapped. Yet the stakes around his career can’t help but feel lower now.