Two episodes into Off Campus, the Prime Video hockey-romance drama that’s become a gargantuan streaming hit, lead characters Hannah and Garrett are hanging out, looking at a laptop. The two of them have been deep into a fake-dating plot: Hannah has promised to tutor Garrett, a star hockey player, and in exchange, he’ll pretend to be her boyfriend to make her crush jealous. But at this point in the series, they’re starting to get closer — and Hannah, a music student, wants to show Garrett a band she absolutely loves. “Wait, have you heard of the Beaches?” she asks. “Their Coachella set will change your life.”
She’s talking about the real-life Canadian band known for their insanely catchy choruses and huge, soaring melodies (she’s also referencing their actual Coachella performance in 2025). Later, as Garrett realizes he has feelings for her, he pulls up the band’s Spotify and plays one of their songs. The effervescent opening of “Edge of the Earth,” a song the Beaches released on their 2023 album Blame My Ex, starts to play and closes out the episode. It’s become a favorite needle drop for fans of the show and an anthem that represents the Hannah-Garrett love story — and the boost has made the band go wildly viral.
“I’ve had all of my close friends reach out to be like, ‘This is so massive! I can’t believe you are on the show. I keep hearing your song all over Spotify playlists that I wouldn’t necessarily have expected you guys to be on,’” singer Jordan Miller tells Rolling Stone. The show creators had reached out and proposed different ways the song could be used before settling on the scene where Hannah shares the band with Garrett.
“We had heard about it initially and then they told us that it was going to be a script like that,” Miller remembers. “Over the next couple months, we kept hearing from people about the Off Campus show coming out, and everyone’s like, ‘This show’s gonna be really huge!’ And then when it happened and everything started to go as insane as it did, we were all really shocked. It’s just been an absolute rollercoaster.”
This isn’t the band’s first brush with viral fame. “Blame Brett,” also from their 2023 album, found an audience all over TikTok and social media and is now a crowd favorite at their live shows. But “Edge of the Earth” has quickly become the band’s most streamed song, seeing 5.53 million streams in the last seven days and a total 888 percent streaming bump across all platforms. Their entire catalogue got a 75 percent boost.
While the buzz around the song has been unexpected, Miller says she always felt “Edge of the Earth” had potential. “I’m not surprised it was Edge of the Earth, because that’s always been one of my favorite songs on that record, and I always had a feeling that it just needed the right moment to really land with people,” she says. “It’s a really important song for us, because it’s our first sort of queer love story song.”
The song, she explains, was inspired by a previous relationship guitarist and keyboardist Leandra Earl had been in. “Leandra came out during COVID and she started to get messages from our queer fans being like, ‘How come there aren’t any queer love songs or queer songs in general in any of your catalog?’ And Leandra brought it up to me and I’m like, ‘Yeah, that’s crazy. I’m bisexual, you’re gay. We should absolutely be writing about it from this perspective,” Miller says. “It was really important for us to land it and make sure that we came up with something that portrayed a really beautiful relationship.”
To Miller, these cycles show how songs can take off when artists least expect them to. “I was talking to Kid Cudi about this actually not too long ago. I think ‘Maui Wowie’ was 10 years old when it just started to go viral again last year. And then ‘Party 4 U’ by Charli XCX, I think that was like five years old. The nature of TikTok and the way things are sort of streaming, you can have a hit that comes that has like a second life.”
Miller admits she’s the only person in the band who hasn’t watched the entire series yet, mostly because she recently got a puppy that’s kept her busy the last several weeks. “I’m excited to dig in this week and thank God nobody spoiled too much for me, but I’m really pumped. I did watch the scene where they give our band a shout out, of course,” she says. Her bandmates have torn through all eight episodes already. “”I’m looking forward to the show spending more time on Dean and Allie because I ship them hard,” Leandra tells Rolling Stone.
The band has tons more in store in the upcoming months: They’re releasing a deluxe version of their latest LP No Hard Feelings next week and are playing All Things Go. They’re also working on a ton of music. “Me and Leandra went through some breakups in the fall and in the early winter. I sort of started a new relationship and I’d really like to not write a breakup album,” Miller says with a laugh. ‘I’d like to write less of a Stevie Nicks song and more of a Christine McVie song.” Only time will tell if those songs will offer a backdrop for new shows and love stories.
POND Creative*
