For weeks, Drake has been teasing a new project. While what it is exactly, is still unknown, the rapper revealed it’s title and release date on Thursday.
“Fear of Missing Out” is scheduled to reveal itself on Sept. 15 at 9 p.m. on YouTube — though it remains unclear whether that time is Eastern, Pacific, or local. Drake first began hinting at his latest offering on social media last month, sharing photos of his family alongside the caption: “FOMO 2026.” Two weeks later, he followed that up with an image of a CD cover titled “Fear of Missing Out.”
Fans online have speculated whether it’s an upcoming album, tour, or music video. The project, of course, could also be something else entirely.
Drake is no stranger to making his project reveals as elusive and difficult as possible. In April, the artist hid the release date for his Iceman trilogy in a gigantic block of ice plopped in a downtown Toronto parking lot. Fans climbed onto the glacial block with sledgehammers — one even brought a blowtorch and hairspray — in attempts to access the big reveal.
The rapper’s rollout had been underway since the previous summer, when he put out a multipart livestream that included the hourlong “Iceman Episode 1,” featuring a van from the local business the Iceman Toronto.
Earlier this week, Drake made a surprise appearance at Don Toliver‘s concert in Toronto, performing tracks off his Iceman LP live for the first time. “I just wanna thank Don for having me out tonight,” Drake told the crowd. “This is my first time performing the album since it dropped, so thank you for being here. Look, I love this thing that we do so much in front of the city, I just want to thank you for keeping this shit alive.”
Whether his appearance was a clue about his FOMO project or a possible collaboration with Toliver … also remains unclear.
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