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Bad Bunny, Taylor Swift, and Sydney Sweeney’s Bathwater Are Up for Webby Awards in 2026

The most online awards show of them all has revealed its characteristically vast (and somewhat chaotic) slate of contenders for this year

Bad Bunny, Taylor Swift, and Sydney Sweeney’s Bathwater Are Up for Webby Awards in 2026

Taylor Swift, some bathwater (to represent Sydney Sweeney's bathwater), and Bad Bunny

Robyn Beck/AFP/Getty Images; Getty Images; Kathryn Riley/Getty Images
Jon Blistein
By Jon BlisteinMar 31, 2026
Jon Blistein
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The nominees for the most chaotic award show the internet has to offer are here, with Bad Bunny, Taylor Swift, and Sydney Sweeney’s bathwater all up for Webby Awards in 2026.

The 30th edition of the show — which celebrates excellence on the internet in all its deranged forms — is set to take place May 11 in New York City, with comedian and Daily Show correspondent Josh Johnson serving as host. As always, the Webbys feature a wide-ranging assortment of categories, covering everything from AI, viral marketing, and social media, to podcasts, digital creators, and music videos.

For instance, Swift’s nod came in the social category of Arts, Culture & Lifestyle, Social Campaigns, with the company We Are Social North America earning a look for their work promoting the launch of Swift’s “Fate of Ophelia” music video. Meanwhile, the ad agency DDB Latina Puerto Rico picked up two nods for its work on “Tracking Bad Bunny,” an interactive campaign that tied locations around Puerto Rico to the track-list reveal for DeBÍ TiRAR MáS FOToS.

And of course, Sweeney’s bathwater soap from the folks at Made You Feel was a lock for a nod in the Best Viral PR Campaign category. But it’ll face stiff competition there from other campaigns like Fanatics’ and OBB Media’s “Bet on Kendall” ads with Kendall Jenner and Duolingo’s “The Death of Duo.”

As a whole, the Webby nominees do offer a pretty good refresher of the last year in being Extremely Online. Heated Rivalry and Severance both picked up a few nominations, while Timothée Chalamet Cash App campaign also earned one (as did the viral Timothée Chalamet lookalike contest). Katseye’s Gap denim campaign got a nod, so did Lady Gaga’s Little Monster press conference with Spotify and Justin Bieber’s Twitch livestream. Amy Poehler and the Kelce brothers, Travis and Jason, picked up some nods in the podcast categories. Sinners also scored a few nominations around its marketing campaign.

The full list of nominees is available on the Webby’s website, with fan voting open today (March 31).

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