As a former child star, Hilary Duff is often asked how she turned out OK. Maybe it’s because of the 38-year-old actress-singer’s self-described “trad wife” tendencies: She’s happiest at home in Los Angeles, tending to her four children and her backyard chickens, making sourdough bread and crocheting. But the reality is more complicated. “It’s easy to look at me from the outside and be like, ‘She’s so balanced and grounded and has seemed to figure it out,’” she says over Zoom in late January. “But there’s been a lot of ups and downs and struggles.”
She answers the same question with her first album in more than a decade, Luck … or Something, out Feb. 20 via Atlantic. The title derives from the synth-heavy stunner “Adult Size Medium,” where she sings, “How did we get here?/Was it luck or something?” “I am happy with who I am,” she adds. “But the ‘or something’ is really the meat of the answer.”
The last time Duff released new music, in 2015, Barack Obama was president, Mad Men had recently aired its series finale, and she’d just met her future husband, musician-producer Matthew Koma. “We got set up through my A&R person, and we ended up hanging for two hours, just talking about music,” Duff recalls on a second Zoom date, this time with Koma by her side. “Matt sent an email to his manager afterwards and was like, ‘She’s really pretty.’” (“I said, ‘I want to marry her,’” Koma adds.) After dating on and off for several years, they tied the knot in 2019, and have worked closely together ever since.
Koma, 38, says that Duff was always “flirting” with the idea of returning to music, but she began to take it seriously in 2024, after the birth of their youngest daughter, Townes. Her only hesitance was how much the internet has changed culture in the past decade. “Everyone has a way to tell you how they feel about what you make, and that felt scary,” she says. “I was like, ‘Why would I subject myself to this? We have a happy life and amazing kids.’ But obviously, I miss performing, and I desperately miss having that person be in the forefront.”
With the rise of 2000s nostalgia, Duff has also found a younger fan base, including many people who were most likely born around the time her breakthrough album, Metamorphosis, was released in 2003. She was already a household name by then, thanks to starring in the Disney Channel series Lizzie McGuire and films like Cheaper By the Dozen, Agent Cody Banks, and A Cinderella Story.
By last year, the demand for new music had become feverish, and the internet erupted when she teased her return in September 2025. Fans proclaimed that she was “here to save pop music,” which stunned Duff. “That was not even real life,” she says. “I was like, ‘What the fuck is happening? Some bot did this.’ It was not a normal day.”
She did her best to push that pressure aside, with Koma urging her to simply make exactly what she wanted, with zero expectations. “We’re not doing this for anybody,” he says. “There’s nothing riding on this. This is for her.” As Duff recalls, “He was like, ‘We just have to make what we think is cool, what you want to listen to in your car.’ He has a way of boiling everything down and making it super digestible for me. So that was the approach of the record. What keeps me up at night? What are my insecurities? The themes are what 10 years has brought on. It was super healing to make something that felt exactly like me, and where I am right now.”
The result is a cohesive, no-skips record that offers an update on Duff’s life, including honest looks at motherhood, marriage, and the passing of time. It’s a pop record that holds very little back, offering a realistic, at times unglamorous portrait that is highly relatable. Lizzie McGuire made viewers feel seen because Duff was clumsy and awkward, falling into platters of spaghetti and getting dumped by her first boyfriend. She’s still doing something similar now, 25 years later, as she mirrors our adult anxieties. “Are we having enough sex?/Are there exes you miss?” she sings on the glittery “Future Tripping Out.” “Will your crisis be a car/Or some bitch at a bar/Who says she loves Bon Iver/Calls him Bon Ivar?”

“It was really important to me to not make a record that was like, ‘I’m a mom and I pick up my kids at school and pack lunches every day and it’s so hard,’” she says. “It was not at all what I was interested in talking about. What I was interested in talking about is the shift in how it makes me feel, as a person.”
Koma — who has collaborated with Britney Spears, Shania Twain, Zedd, and others — co-wrote Luck with Duff, and produced it alongside his longtime collaborator Bryan Phillips. Koma says the playful opener “Weather For Tennis” is a direct callback to the sonics of Duff’s earlier work. “It’s these pre-Hot AC, Michelle Branch-ish production models, but let’s keep the core of the songwriting essence the same,” he says.
That songwriting is sharper than ever, like on “Holiday Party,” where she wrestles with the fear of her husband cheating on her at a festive gathering (she says this is a recurring dream of hers). “I always think Matt’s going to leave me for some coolio indie songwriter that he works with,” she says. “Which is so insane,” Koma replies. “But also very real. Those are real things to get hung up on emotionally.”
Some of the strongest moments on the album are when Duff strikes a balance between bright, blissful pop melodies and sincere, even devastating lyrics. “I wish I could sleep on planes/And that my father would really love me,” she sings in “The Optimist,” a sparse tearjerker complete with cozy lap steel (played by Emily Rosenfield, who’s also in Olivia Rodrigo’s backing band and performed at Duff and Koma’s wedding). “There’s times where I talk to my dad and times where I don’t talk to my dad,” Duff admits. “I do have a pretty sunny disposition, but a lot of shit has gone down, and that’s life.”
On “We Don’t Talk,” she details another strained relationship within her family: ‘‘’Cause we come from the same home, the same blood/A different combination but the same lock.” When she played her first major concert in 18 years recently in London, she performed the delicate track on a mustard sofa. Fans speculated that the song was about Duff’s sister, Haylie, from whom she’s rumored to be estranged; some even went as far as to think the color of the couch was an Easter egg (to some online Sherlocks, it resembles a couch they saw in a video, case closed).
“I feel almost like when I got divorced [in 2015], where I dealt with it privately, and then the news comes out and you’re like, ‘OK, great. I’m going to deal with this all over again,’” Duff says. “I was prepared, a little bit. I made a choice to put that song on my record. That’s definitely the most lonely part of my life, and I struggled with, ‘Am I going to share this?’”
Without directly naming the song’s subject, she adds, “People have known my life since I was a child, and so they know all the characters in it and they know what I’m talking about. For me, it was important to be open about that theme. It genuinely came from the heart.”
There’s one thing she wants to push back on, though. “I was not, however, prepared for people to be like, ‘The couch is the color of the couch…’ That is absolute bullshit, and totally not true and crazy. And I don’t have the time to make threads for people to catch on to about that. I have a full life and a busy family, and this was literally just a song about my truth, and that was it.”
DUFF IS A MILLENNIAL through and through — she even samples Blink-182’s “Dammit” on the new album’s centerpiece, “Growing Up” — and like many of us in that generation, her TikToks are a work in progress. “I’m such an Instagram girly,” she says. “All my friends that are on TikTok are like, ‘You’re living in the Stone Age.’”
Even so, she does see some of the TikToks commenting on her music, like when she released “Roommates,” the addictive second single from Luck. “It was like, ‘This is Sabrina Carpenter reheated in the microwave,’” she tells me. “I was like, ‘How do people even get these mean terms? It’s so fucked up!’ And then I go into the comments and someone’s like, ‘Does anybody realize she was here first?’”
Aaron IdelsonShe goes on: “Everybody’s insane. Pop music is pop music. I realize that the talking heads on TikTok need to have something to say, and luckily for the most part, it’s been super positive and nice. And then the mean ones stand out and I’m like, ‘Your hair color is literally terrible! Let’s talk about your hair color!’”
When planning her comeback tour — an intimate run she called Small Rooms, Big Nerves, prior to announcing her upcoming world trek, the Lucky Me Tour — Duff was forced to contend with all aspects of her musical past. “I have a big discography, which is a blessing and a curse,” she says. “Some songs are embarrassing, and some are super fucking good.” Her set list features several Luck tracks, but it’s mostly a love letter to fans, as she winds back the clocks and tears through gems like “So Yesterday,” “Come Clean,” and “What Dreams Are Made Of.”
I ask her if she’ll ever do the Metamorphosis deep cut “The Math,” a whimsical rocker that likens love to mathematical equations. When I explain to Duff that the line “I am calling you back/This is Star 69” taught me what the telephone re-dial code was, she says, “I literally die inside every time. Those lyrics? I’m ashamed.” Koma chimes in: “That’s been our inside joke since day one. We’re like, ‘All right, play ‘The Math’ three times in the set!”
She does embrace one part of her past she used to find mortifying: Her onstage choreography for 2007’s “With Love,” which became (what else?) a viral TikTok trend. “It took me a little while to find peace with it, and the humor in it,” she admits. “Obviously, it’s silly and embarrassing. But the fact that people across the whole entire world take the time to learn a dance and make a costume and post it on the internet, I’m obsessed with it. It took me getting to 38 to be like, ‘Oh, I get this. I get this and I love it, and I’m here for it.’”
On tour, Duff brings fans onstage to join her in the “With Love” dance. They’re usually decked out in 2000s fashion, from butterfly clips to space buns, or her signature outfits from The Lizzie McGuire Movie. She’s considering including celebrity guests as the tour continues, similar to Carpenter’s “Juno” arrests or Role Model’s many Sallys. “It’s also a great way to take a little break,” she jokes. “Mama needs a break.”
During our first interview, while Duff is on tour in Toronto, our Zoom is briefly interrupted when Duff’s nanny FaceTimes her, so her kids can say hello. Though she’s reawakened her pop star persona, her primary focus is still her family; Koma even built a rehearsal space for Duff next door to his studio, so the family could all be together. “He’s so romantic, this guy,” she says.
Duff tells me about the other day, when she was packing to leave for tour and doing a wardrobe fitting, trying on racks and racks of clothing while her seven-year-old daughter was sick upstairs. “In my mind, I’m like, ‘They’re going to look back at this time and be like, I was sick and my nanny was painting my toes and my mom was downstairs shopping.’ And I’m just like, my job sucks sometimes. You know what I mean? That should be me up there.” (Adding insult to injury, it turned out that her daughter was upstairs watching another Disney series, Bunk’d. “I was like, ‘What about Lizzie McGuire? Hello!'” Duff jokes.)

By the time I attend Duff’s Brooklyn show on Jan. 27, her children are with her backstage, taking slices of a sparkly cake, fittingly decorated with butterflies. There was palpable joy coming from the crowd, which is something she’s still getting used to. As Koma told me earlier, “She’s such an unaware person sometimes, of how much she means to people. And I understand that, because I think it would be a weird thing to live in a reality where you were too in touch with that. So it’s a beautiful thing that she’s not, but it’s also beautiful to see her have those moments where you can’t deny how celebrated and how deeply [she’s] affected people.”
To this, Duff concedes. “I do feel like one of my magic tricks is being able to connect with people. To be able to reach them and relate to them, and them feel close to me.” But can she actually save pop music? “That’s too big of a responsibility,” she says, “but it does make me chuckle.”








Holzman and Hughes at the Lincoln Memorial Reflecting Pool.Courtesy of Ekko Astral
Holzman and Hughes in Brooklyn, May 2026.Griffin Lotz for Rolling Stone



There’s no immediate resolution in any of this. There’s no surrender either — and a lot of great escape. White’s slide guitar in “Dollar Bill” sounds like a National Steel on steroids until the solo, when it turns into what seems like a theremin gone postal. “I Can’t Believe What I’m Hearing” has a great pop-wise chorus closer to the Pretty Things than Son House. And don’t miss White’s wry aside to the White Stripes’ old creation myth in the second verse of “G.O.D.,” on the way to the real business at hand. “Well, it’s the beginning of the world now,” he declares at the song’s end. “Let’s do it all over again.”

Jay-Z has turned the 30th anniversary of his classic debut album into a major marketing event
Jay-Z Knows the Past Still Pays
There’s a pleasant absurdity to the advertisements for JAŸ-Z30 that are currently found across New York’s subway tunnels. Their dramatic imagery — a stark black backdrop pierced through the center with a pair of hands, presumably Jay’s, fixed into the famous Roc diamond — invites a kind of religious authority that feels a touch ironic for anyone who’s old enough to remember all types of handwringing over those very hand symbols only a few years ago. And maybe that’s the point. By now, nostalgia’s grip extends layers deep. So much so that you could find yourself waiting for the train, reminiscing on the days when people still made jokes about the so-called Illuminati.
Jay-Z’s months-long campaign commemorating the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint has indeed resurfaced the rapper-turned-mogul’s success story. Reasonable Doubt, released in 1996, positioned Jay as not only a resonant voice in hip-hop but also in the increasingly lucrative business around it. After major labels passed, the album was released independently through Roc-A-Fella Records and Priority Records, setting the tone for Jay’s career as a business…man.
And in the full-court press campaign around this summer’s anniversaries, culminating in this weekend’s trio of performances at Yankee Stadium, Jay’s business acumen is again at center focus. You’d be forgiven for throwing around buzzwords like “multichannel” or “cross-platform” to describe the slate of festivities. There was a Spotify-backed takeover of the J and Z trains; custom JAŸ-Z30 subway maps and a Google Maps guide; commemorative Brooklyn Public Library cards; and most recently Bowery Station and DUMBO pop-ups with archival footage and merch. (That these Yankee Stadium shows come on the heels of Taylor Swift’s wedding at MSG suggests some sort of mega-rich takeover of cultural institutions, but let’s leave that one for another day.)
The moves come as nostalgia continues to drive a considerable chunk of the music industry’s profits. In an era when old songs can circulate infinitely on streaming platforms, gaining new life in the form of everything from samples to memes, and when superfans are willing to spend on physical goods, limited merch, and live experiences, album anniversaries have become their own product launches. Jay-Z’s Reasonable Doubt campaign is only the splashiest recent example.
No wonder, then, that Beyoncé already appears to be setting the stage for her own run of commemorations for the upcoming 20th anniversary of her album B’Day in September. Over the weekend, she released her first new song in two years, titled “Morning Dew (Donk),” to tease the upcoming reissue. According to Luminate, older music still dominates attention, with only 43 percent of U.S. on-demand audio streams in 2025 coming from tracks released in the previous five years. This is also one reason why vinyl and physical formats have seen renewed value in recent years, with the RIAA reporting that vinyl sold 46.8 million units in the U.S. in 2025, compared with 29.5 million CDs. Luminate says superfans are 20 percent of U.S. music listeners and spend heavily on live events and physical merchandise; 73 percent of these fans purchase physical merch, versus 26 percent of general music listeners.
In today’s industry, having a major anniversary is like having a new product to promote, a way to participate in an already thriving marketplace for nostalgia. The demand is visible well beyond official artist stores: Vintage concert tees now trade as collectibles, with one 1967 Grateful Dead shirt selling at Sotheby’s for $19,300 and rare rap tees treated as wearable archives of hip-hop history. Anniversary campaigns give artists and labels a way to reclaim that energy, turning the secondary market’s appetite for old symbols into new, officially sanctioned products.
Jay-Z’s official anniversary store turns that logic into a menu of objects: a $1,500 collector’s crate, a $300 cassette box, $400 Yankees jerseys, and four-figure varsity jackets. Of course, Jay is far from alone when it comes to legacy acts cashing in on nostalgia. He’s more like one salient example of a much larger wave of artists and promoters marketing anniversary products that includes the Smashing Pumpkins’ Mellon Collie and the Infinite Sadness 30th anniversary super-deluxe edition, My Chemical Romance’s Black Parade stadium tour, and the returned Warped Tour, among many others.
Five years before Reasonable Doubt became the occasion for library cards, pop-ups, collector crates, and stadium spectacle, its 25th anniversary was marked by an NFT. In 2021, Sotheby’s and Roc Nation auctioned a one-of-one Derrick Adams artwork tied to the album, billed as the only official Jay-Z-authorized commemoration of the anniversary. Around the same time, Roc-A-Fella was in court over co-founder Damon Dash’s attempted sale of a Reasonable Doubt-related NFT, a dispute that ended with a judgment making clear that no shareholder could sell or dispose of an interest in the album — including through an NFT — without the company’s authorization.
That ownership question is becoming harder to avoid as music enters the AI era, where the archive is not only something to reissue, exhibit, or sell, but something that can be scraped, modeled, and trained on. Last week, SZA took to Twitter to express frustration with AI music company Suno, notably calling out Diplo by name as one of the company’s investors. “DO NOT GIVE AWAY YOUR VIBRANIUM !!! DO NOT TRAIN AI WITH YOUR GENIUS,” she wrote on Twitter. Her complaint was joined by Kenneth Blume, who said Suno’s workers were “stealing from countless struggling musicians.”
For an artist with a legacy as impactful as Jay-Z’s, the current anniversary boom feel like the latest phase of a longer project of deciding who gets to turn hip-hop history into intellectual property. Jay-Z’s legacy deserves preservation; few catalogs have made a stronger case for it. But the more that preservation arrives through limited-edition objects, auction platforms, luxury merch, and authorized experiences, the more it has to answer a harder question: When does protecting the archive become another way of extracting value from it?