It very much looks like A$AP Rocky is back in full force.
It has been nearly eight years since the New York rapper last released a new album. In the meantime, he has become the father of three children with his partner, Rihanna, who herself has not shared any new music in over a decade.
But if everything goes according to plan, his new album Don’t Be Dumb is set to be released this Friday. After unveiling the single Punk Rocky last week, along with a music video starring Winona Ryder, Rocky now shares Helicopter, which is expected to be the final release ahead of the full album.
Don’t Be Dumb was first announced by A$AP Rocky in 2024, but its release has been postponed several times since. That may ultimately be a good thing, as it gave renowned filmmaker Tim Burton time to create the album’s cover art. Featuring a sound much more characteristic of the rapper than Punk Rocky, the new single is accompanied by a video directed by Dan Streit, with visuals that recall early-2000s video games.
