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If the internet had eyes, all of them would currently be trained on the Ichikawa City Zoo in Chiba, Japan, where a rejected baby monkey has become an unlikely international star. While animal videos are common fodder online, there’s something about this tiny little monkey that I just can’t stop thinking about. And I’m not the only one.

Punch, or Punch-kun as he’s called in Japanese, is a seven-month old macaque monkey. He was born in July, but after a difficult and long labor, his mother rejected him, according to zookeepers at Ichikawa City Zoo. Punch was raised by staff, who nursed him until he was able to fend for himself. But when it was time for Punch to be reintroduced to the rest of the monkeys, things didn’t go so smoothly. Many of the other monkeys on “monkey mountain,” as the enclosure is referred to, refuse to allow Punch into the social circle. There’s nothing wrong with him, but as a baby reared with staff instead of inside the group of monkeys, the others just really hate Punch’s vibe. He’s awkward! It’s not his fault!