Bad Bunny Filed to Trademark His Birth Name — What Could It Mean?

Bad Bunny shook up the Met Gala with yet another memorable look when he dressed up as an abuelo. He showed up in intricate, aged makeup, courtesy of Mike Merino, and made a lot of noise with his literal interpretation of the Costume Institute exhibition’s “Aging Body” theme. But the Puerto Rican superstar also used his Met Gala moment to debut something new: a logo of his birth name, Benito Antonio.

As eagle-eyed fans spotted, press pictures of Benito’s glam sesh for the Met Gala show the star sitting in a director’s chair with “Benito Antonio” in a bubbly font logo printed across the back. A similar font was used for the tag of his custom all-black tuxedo suit Zara, too.

Bad Bunny is currently in the process of filing a trademark on Benito Antonio. Records reviewed by Rolling Stone show that Benito Antonio Martínez Ocasio, who is also identified as “AKA Bad Bunny” in the filings, filed to trademark “Benito Antonio” in January 2026. It doesn’t appear that the trademark has been finalized quite yet, but the move feels aligned with the new logo.

So, what could this all mean exactly? Some fans think that this could mean a new chapter, with Bad Bunny retiring his moniker and performing under his birth name. Meanwhile, other fans are convinced that the new logo signals a new musical era.

Representatives for Bad Bunny did not immediately return Rolling Stone’s request for comment.

Benito himself hasn’t confirmed anything, so these fan theories could pan out — or be totally baseless. But details from the trademark filing signify that the musician may be taking an entrepreneurial step into the fashion industry with his own clothing brand. The trademark application was filed under a clothing class and “ties as clothing; belts for clothing; belts of leather for clothing,” were listed as the items the trademark was intended to use. Sure, Bad Bunny could be plotting a merch drop related to his current Debí Tirar Más Fotos world tour, but the items listed aren’t typical apparel, like a t-shirt or baseball hat.

The musician has worked with fashion brands in the past, most recently Zara. The Spanish retailer designed his outfit for his historic Super Bowl halftime show performance, which featured a symbolic cream jersey that read “OCASIO” on the back and “64” on the front. Bad Bunny revealed that the jersey was a tribute to his late uncle Cutito, who was born in 1964. Did Benito create his own fashion line, specifically one named after his given name in a nod to his heritage? It’s certainly sounds like something up his alley, and could be the perfect way to keep honoring his Puerto Rican roots. For now, we’ll have to wait and see.