Skip to content
Search

These Climate Activists Make People Uncomfortable — And It’s Working

These Climate Activists Make People Uncomfortable — And It’s Working

NEW YORK — Activists and donors, young and old, packed into a luxury co-op on the Upper West Side last Wednesday to celebrate the one-year birthday of Climate Defiance, a disruptive climate action group that is quite good at making powerful politicians, government officials, and corporate executives uncomfortable — with the goal of trying to end our reliance on fossil fuels.

Climate Defiance Executive Director Michael Greenberg put this power on full display at the event, as he gave supporters an excruciatingly hard sell, for what felt like an eternity, asking them to fund the organization’s in-your-face climate activism — and help take it national. 


“In one year, we’ve reached 70 million people on Twitter, with $0 in paid ads,” said Greenberg, noting his organization’s activism has been covered in The New York Times, Bloomberg, The Guardian, and by this reporter in Rolling Stone. “This is absolutely having an impact,” he said. “And if we can do this in one year, on pretty much just the East Coast, imagine what we could do if we had twice the budget. We could be doing this in Chicago, L.A., and Houston — in the belly of the beast of the oil industry. Imagine what we could do if we had a real vibrant, distributed organizing program, so that people in small cities and [in] Omaha, Denver, and Minneapolis have the support they need to start their own chapters.”

Greenberg said that in just one year, Climate Defiance hounded several prominent officials so badly they quit their jobs. He noted the group protested Interior Department official Tommy Beaudreau, or “the climate criminal who personally signed off on the Willow Project, [and] 15 days later he resigned.” 

“We protested Jody Freeman, who’s a member — was a member — of the board of directors at ConocoPhillips,” he continued. “We gave her the ‘Big Oil Bestie’ award, we shut down the whole Harvard climate change conference where she’s affiliated.” She resigned from ConocoPhillips and kept her role at Harvard University.

Outside of the Climate Emergency Fund, a Los Angeles-based nonprofit that funds organizations that lead disruptive climate actions, Greenberg told the crowd, there are few foundations willing to finance his group’s work, which has included bird-dogging politicians like coal baron Sen. Joe Manchin (D-W.Va.) or ExxonMobil CEO Darren Woods. 

“If we are to keep doing this work, it will be because people in this room give us money,” he said, calling on one donor in the room to give $20,000. His rationale for that number was a bit convoluted — honestly, it was a lot to follow — yet powerful nonetheless. 

Climate Defiance’s targeted, disruptive activism played a key role in convincing the Biden administration to pause a decision on whether to approve CP2, a liquefied natural-gas (LNG) export terminal that would be the largest in the United States — and also temporarily pause all pending decisions on new LNG export projects. As Greenberg noted at the event, the White House specifically included a quote from Climate Defiance in a press release about its decision to pause new LNG decisions. 

“If you stopped all proposed LNG build-out, that’s the equivalent of stopping 500 coal plants,” Greenberg said, extrapolating from there to suggest his group’s activities last year ultimately “had the impact of shutting down 25 coal plants.”

He continued: “Our annual budget is about $500,000 per year. So $500,000, divided by the 25 coal plant equivalents we’ve shut down, shows that for every $20,000, you have the impact of shutting down the equivalent of one coal plant.”

When he finally made the ask, it worked almost immediately: A man pledged $20,000 on the spot. 

“That is incredible. I am blown away,” Greenberg said, before asking if anyone else was ready to give $20,000. It worked, again, as a foundation executive pledged to give that much, too. 

Greenberg asked again: “Is there one more person ready to make a $20,000 commitment to Climate Defiance?”

After some awkward silence, Steven Donziger — an environmental justice lawyer who was imprisoned and held under house arrest for nearly three years due to his role in a $9.5 billion judgment against Chevron — stepped in and joked, “The discomfort is part of the strategy.”

The New Republic ran a piece on Climate Defiance, which was otherwise a very nice piece,” Greenberg said, “but they said that I am ‘lanky and awkward.’ So then I quote tweeted [them] and said, ‘Nobody has ever called me ‘lanky.’” He explained, “I think part of why I’m able to do this is that I don’t always get too concerned about social norms.”

After lowering the ask to $10,000, Greenberg joked that Sen. Amy Klobuchar (D-Minn.) “once told me that I take things too far — but tonight, I am ready to prove her absolutely right.” 

Later, as Greenberg asked for $5,000, he noted the group may have spent that much on tickets to attend the event with ExxonMobil’s CEO, where the organization unfurled a banner proclaiming, “Eat shit Darren.” Greenberg noted that the video got more than 5 million views on X, the social media platform formerly known as Twitter. 

As the total haul eclipsed $60,000, Greenberg said that raising $70,000 “will be enough to make Joe Manchin crawl into a cave, and place a giant boulder in front, and hide out there in shame for the rest of his life.”

By the end, after roughly 30 exhausting minutes of hard selling, Greenberg reached that $70,000 goal — which was far more than anyone in the room could have expected. 

Margaret Klein Salamon, executive director at the Climate Emergency Fund — which has financially supported Climate Defiance from the start — was stunned. Afterwards, she tells Rolling Stone she’s going to use Greenberg’s strategy to raise money herself: Discomfort works.

More Stories

The Rise of the Digital Oligarchy
Illustration by Matthew Cooley. Photographs in illustration by Julia Demaree Nikhinson/POOL/AFP/Getty Images; The White House; Adobe Stock

The Rise of the Digital Oligarchy

On Jan. 11, 1994, I drove to UCLA’s Royce Hall to hear Vice President Al Gore deliver the keynote address at the Information Superhighway Conference. I was in the early stages of building Intertainer, which would become one of the first video-on-demand companies. The 2,000 people crowded into that auditorium did not know it, but they were crossing a threshold. The roster of speakers read like a who’s who of industrial power: TCI’s John Malone, Rupert Murdoch, Sony’s Michael Schulhof, Barry Diller of QVC. These were among the richest and most commanding figures in American communications. Today, their combined force and fortunes are a rounding error beside Elon Musk, Mark Zuckerberg, Peter Thiel, Jensen Huang, Jeff Bezos, and Marc Andreessen. The world the Hollywood moguls walked back out into would not, in any meaningful sense, be the world they had left.

Gore’s UCLA speech now reads like a confident moment in the early‑Clinton fantasia of managed modernization: the assumption that a lightly guided market, properly “incentivized,” could be coaxed into building a new civic commons. He framed the whole project as a public utility constructed with private capital, insisting that “the nation needs private investment to complete the construction of the National Information Infrastructure. And competition is the single most critical means of encouraging that private investment.” What is striking, in retrospect, is not the technophilia but the blithe certainty that “competition” would safeguard pluralism and access, that state‑designed market rules would prevent the emergence of bottlenecks and private tollbooths. The actual trajectory of the internet — toward a stack dominated at each layer by a handful of firms from carriers to platforms to ad brokers — renders the scene almost allegorical: an administration hymning competition as the guarantor of openness while midwifing, in practice, the consolidated, quasi‑monopolistic order that would eventually narrow and privatize the very public sphere it imagined itself to be creating.

Keep ReadingShow less
Bernie Sanders and AOC Want to Pump the Brakes on AI Development

Rep. Alexandria Ocasio-Cortez (D-N.Y.) and U.S. Sen. Bernie Sanders (I-Vt.) in April 2025.

Natalie Behring/Getty Images

Bernie Sanders and AOC Want to Pump the Brakes on AI Development

Senator Bernie Sanders and Representative Alexandria Ocasio-Cortez are announcing their support for two new AI bills aimed at putting a federal moratorium on the constructions of data centers. Sanders is introducing his bill, the AI Data Center Moratorium Act, on Wednesday.

“AI and robotics are creating the most sweeping technological revolution in the history of humanity. Congress is way behind where it should be in understanding the nature of this revolution and its impacts,” Sanders says in a statement to Rolling Stone. “We cannot sit back and allow a handful of billionaire Big Tech oligarchs to make decisions that will reshape our economy, our democracy and the future of humanity. We need serious public debate and democratic oversight over this enormously consequential issue.”

Keep ReadingShow less
Top Trump Official Resigns Over Iran War: ‘No Imminent Threat’

Joe Kent, director of the National Counterterrorism Center, testifies on Wednesday, Dec. 11, 2025.

Tom Williams/CQ-Roll Call, Inc/Getty Images

Top Trump Official Resigns Over Iran War: ‘No Imminent Threat’

The director of the National Counterterrorism Center resigned from his post on Tuesday in protest of Donald Trump’s ongoing war against Iran. Joe Kent, a former Army Ranger and CIA paramilitary officer, announced that he “cannot in good conscience support” the war, and that Iran was not an imminent threat to the United States, which the president and his administration have claimed in order to justify attacking the nation.

“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in a statement released through his office and circulated on social media. “As a veteran who deployed to combat 11 times and as a Gold Star husband who lost my beloved wife Shannon in a war manufactured by Israel, I cannot support sending the next generation off to fight and die in a war that serves no benefit to the American people nor justifies the cost of American lives.”

Keep ReadingShow less
Trump Says Iran War Is Both ‘Very Complete’ But Also Just ‘the Beginning’

President Donald Trump at the Republican Members Issues Conference in Florida on March 9, as the war in Iran continues

Roberto Schmidt/Getty Images

Trump Says Iran War Is Both ‘Very Complete’ But Also Just ‘the Beginning’

As the U.S.-Israeli war on Iran escalates, President Donald Trump and his Cabinet have offered a litany of dizzying updates on the conflict.

During a phone interview with CBS News on Monday, Trump said the war with Iran is “very complete, pretty much.” Speaking from his Doral, Florida, golf club, the president claimed “[Iran has] no navy, no communications, they’ve got no air force. Their missiles are down to a scatter. Their drones are being blown up all over the place, including their manufacturing of drones.” He added, “If you look, they have nothing left. There’s nothing left in a military sense.”

Keep ReadingShow less
Trump Fires Kristi Noem, Taps Oklahoma Senator to Lead DHS

Kristi Noem testifies before the House Judiciary Committee in the Rayburn House Office Building on March 4, 2026 in Washington, D.C.

Heather Diehl/Getty Images

Trump Fires Kristi Noem, Taps Oklahoma Senator to Lead DHS

After weeks of public scrutiny, personal scandal, and bad press over her handling of the Department of Homeland Security, President Donald Trump has fired Secretary Kristi Noem, tapping Oklahoma Senator Markwayne Mullin as her potential replacement.

Noem is the first member of Trump’s second-term Cabinet to be removed from their position. In a statement posted to Truth Social on Thursday, Trump wrote that he was “pleased to announce that the Highly Respected United States Senator from the Great State of Oklahoma, Markwayne Mullin, will become the United States Secretary of Homeland Security (DHS), effective March 31, 2026.”

Keep ReadingShow less